Digital Content for a Modern Audience, from Ideation to Execution
Stone Roshell is a skilled, versatile riser in the entertainment and digital content sphere with a passion for producing engaging audio and visual content and executing big ideas from the ground up. A former Congressional staffer bringing high-level communications and strategy skills to entertainment and media.
The Journey So Far…
I started out in the fast-paced world of politics on Capitol Hill, where I learned how to turn big ideas into clear, compelling messages. From there, I carried that same energy and skillset into sports media, producing podcasts with NFL legends and helping shows grow from scratch into six-figure audiences. Along the way, I’ve led teams, built content networks, and turned ambitious visions into measurable success—all with a knack for making complex stories resonate.
Podcast Production Portfolio
Check out just a few of the projects I’ve been fortunate to play a key part in.
Football 301 with Nate Tice
Yahoo Sports’ flagship NFL podcast featuring NFL analyst Nate Tice. As lead producer, Nate & I built the show’s audience from 0 to 240k monthly listeners in one year. Among the most polished video podcasts in sports.
Zero Blitz
The first show at Yahoo Sports to become a video-first podcast, an aggregate feed of 4 different shows featuring a host of Yahoo talent, executive produced by me and syndicated around Yahoo Sports.com to millions of monthly viewers.
It’s Just Football
A genre-bending, envelope-pushing, visual-first daily live sports show hosted by Trevor Sikkema & Mike Renner. A completely new direction for PFF’s content strategy and captured the direction the podcast space was headed. Saw the most rapid growth of any show previously done at PFF. Executive produced and directed from the ground up by me & my team.
Richard Sherman Podcast
NFL legend Richard Sherman’s first foray into podcasting. Helped grow Richard’s brand, scheduled dozens of major NFL players as guests, worked with major sponsors and played a key role in defining Richard’s voice before he became a national media personality.
NFL Stock Exchange
Trevor Sikkema, Connor Rogers and myself built this podcast from scratch around building a die-hard community. In under a year this podcast was considered among the top NFL Draft and scouting podcasts available, and today it has almost 50k YouTube subscribers, sells merchandise and continues to rise up the charts.
“Stone is one of my favorite people I’ve worked with. Incredible mind for content. I owe this man the thanks for his work bringing NFL Stock Exchange and It’s Just Football to life, and much more. Hire him ASAP. You won’t regret it for a day.”
Trevor Sikkema
Lead Draft Analyst, PFF
Video Editing
I have years of experience in professional motion graphics design, video editing, audio engineering and social media content strategy. Check out a few short-form videos I’ve personally edited for professional brands.
What’s Next?
I believe in the future potential of AI to revolutionize the way we produce content. After getting certified in HTML, CSS and Python coding languages, I’ve adopted measured, proven AI practices into my workflow. Recently, my primary professional focus has been mastering powerful generative models like Midjourney, Google Veo 3, Luma, Pika, ElevenLabs and more. Stay tuned for more AI-driven projects soon.